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Is it more about the Agent or the Agency?

Whether you’re buying or selling, the difference between having an average real estate agent or a superstar could cost you thousands of dollars, and when you’re looking for an agency to sell your home it’s important to know that it’s not about the biggest or smallest brand, it’s about the Agent.

An agent should be someone who is a professional that you can trust and communicate with, someone who will listen to you and ask you the right questions, and also someone who will represent and protect your asset. The best agents need to have;

  • Very strong market and product knowledge
  • Have a proven track record of sales in their local area
  • Evidence and proof of what and why they are recommending what they are
  • And most importantly hold exceptional negotiation skills.

Some people fall into the trap of thinking that just because the agency name might look good or might have been around for a while, that it guarantees them a safe agent. With a small amount of investigation and smart questioning, you will quickly filter out the good from the bad to ensure that you are left with the best agent for the job.

Your real estate agent should offer a unique and honest service with a factual up to date knowledge on the local areas. They should also pride themselves in treating each and every one of their clients as a unique and valuable customer offering consistent, personal, one on one service.

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