Archive for the ‘What Makes the Difference’ Category

Nothing In Life Is Free

The old cliché is that you never get something for nothing. Well, it’s usually true however at Allam Real Estate our philosophy is more about giving than taking. Our passion is to find ways to help make a difference to the people we meet and we continually ask our self – how can we enrich someone else’s life today Well this may not change anyone’s life, but it may be really handy if you ever lose your set of keys or find you’ve lef ...

Why Go Boutique

There are obvious advantages of using a boutique agency like Allam Real Estate, like receiving a more personal by dealing only with only one person who knows you, knows your needs and requirements, and will look after you throughout the whole transaction. But in this article we explain what some of the other benefits, a smaller more boutique agency really offers... Firstly, we don’t use a cookie cutter approach meaning that each and every cl ...

Agents Influence

As the market shifts and starts to level out, I have already noticed ‘fire’ sales everywhere. A great situation to be in as a buyer, but not so good for a seller. This is actually our favourite market to be in, because as there becomes more desperation in the market to close a deal – the differences between how companies operate and how well they are able to close deals at better prices become openly apparent. So what can an agent rea ...

Is it more about the Agent or the Agency?

Whether you're buying or selling, the difference between having an average real estate agent or a superstar could cost you thousands of dollars, and when you’re looking for an agency to sell your home it’s important to know that it’s not about the biggest or smallest brand, it’s about the Agent. An agent should be someone who is a professional that you can trust and communicate with, someone who will listen to you and ask you the right ...

What is a Strategic Marketing Plan?

Since I was a child, I loved the game of Chess. It is well known that a professional chess player always plans for 16 moves ahead. This way he stays in front of his competitors no matter which way the next move plays out. Real estate is no different – we must be moves ahead and always have a clear strategy to ensure the best outcome for our clients. We do this via a strategic marketing plan. Most home owners are probably not be aware and unf ...

Who Will Defend Your Property

It’s so tempting isn’t it, to sign up the agent who says that he or she will work for low rates. Such agents also tend to offer cheap marketing arguing that at the end of the day more profit will be left in your hands. Cheaper rates or free marketing look good on the surface, but is such a person the right person to sell your important asset and defend your properties true value? If an agent is prepared to work for low rates, will he or sh ...