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The Disadvantage of Internet Marketing

It wasn’t so long ago that newspaper marketing was the only source of advertising in real estate. Then various websites started popping up and marketing was diversified. Originally, all the web marketing campaigns were free however with today’s tech savvy generation, internet companies have started taking advantage and nowadays campaigns can vary from $2,000 - $3,000. But is the spend really worth it?

With the latest trends in Real Estate taking form such as video, social media, cookie re-marketing and virtual styling – we take a spotlight on how effective video is and what is the benefit of showcasing a video tour of a property, especially after already having professional photography taken.

Statistics show that properties with videos receive 403% more enquiries ...

Feb 04 2020

Five Real Estate Truths

Some properties are great for auction, some are not. How do you work out which one is which – The most common way to work it out is if your home appeals to a broad audience, then let the competition begin. If you have a smaller piece of the pie, price it and be strategic.

Not all Agents are good – sorry to say but some agents not ...

Feb 04 2020

Deciding to Renovate

Is it worth it?

The decision whether to renovate or move house can be a difficult one, because both can incur significant expenses, as well as offer the opportunity to improve the value of your assets.

On the plus side:

  • For an avera ...
Feb 04 2020

Nothing In Life Is Free

The old cliché is that you never get something for nothing. Well, it’s usually true however at Allam Real Estate our philosophy is more about giving than taking. Our passion is to find ways to help make a difference to the people we meet and we continually ask our self – how can we enrich someone else’s life today Well this may not change anyone’s life, but it may be really handy if you ever lose your set of keys or find you’ve lef ...
Feb 04 2016

Why Go Boutique

There are obvious advantages of using a boutique agency like Allam Real Estate, like receiving a more personal by dealing only with only one person who knows you, knows your needs and requirements, and will look after you throughout the whole transaction. But in this article we explain what some of the other benefits, a smaller more boutique agency really offers... Firstly, we don’t use a cookie cutter approach meaning that each and every cl ...
Feb 04 2016

Agents Influence

As the market shifts and starts to level out, I have already noticed ‘fire’ sales everywhere. A great situation to be in as a buyer, but not so good for a seller. This is actually our favourite market to be in, because as there becomes more desperation in the market to close a deal – the differences between how companies operate and how well they are able to close deals at better prices become openly apparent. So what can an agent rea ...
Feb 04 2016

Hiring A Friend

The shire is a small place and in many cases I hear about people wanting to sell with a friend who is in real estate. Understanding the reality to that decision could be detrimental to your marketing campaign. Before you hire a friend as your agent, here are some potential pitfalls to consider; 1. Your friend may not know the neighbourhood. Whether you’re buying or selling a home, you need an agent with intimate knowledge of the market in th ...
Feb 04 2016

Upstairs Or Downstairs

One of the biggest considerations when buying an apartment is deciding if you’ll buy upstairs or on the ground floor. It’s not just about getting views but whether there’s financial benefit to being higher up or lower down. Below we review some of the pros and cons for upstairs and downstairs. GROUND FLOOR APARTMENT PROS Absence of stairs: For areas with an ageing demographic, easily accessed downstairs apartments can be desirable No ...
Feb 04 2016

What Is An Acceptable Commission Rate

Just like anything in life, as human beings we always want the very best quality for the absolute lowest price. Well choosing a real estate agent is no different – but what really is a fair price to pay? In the shire, most commission rates range from 1.8 - 2.4%. We all know that the best things in life are never the cheapest, however by the same token, they don’t necessarily need to be the most expensive either. Negotiating a ‘fair co ...
Feb 04 2015