Archive for July, 2014

What is a Strategic Marketing Plan?

Since I was a child, I loved the game of Chess. It is well known that a professional chess player always plans for 16 moves ahead. This way he stays in front of his competitors no matter which way the next move plays out. Real estate is no different – we must be moves ahead and always have a clear strategy to ensure the best outcome for our clients. We do this via a strategic marketing plan. Most home owners are probably not be aware and unf ...